| History Background |
| This franchise offers clients more than the average coffee shop as they have a fantastic pancake bar which sets them apart from their competition. These giant pancakes are prepared in front of customers which creates an interaction between customer and the pancake chef. They also offer healthy, tasty meals which include breakfasts, lunches, dinner, snacks and world class Douwe Egberts coffee. They first opened their doors in May 2004 in the South Coast of KZN. They currently have three franchised stores, two in KZN and one in Johannesburg. All stores are situated in high foot traffic, retail areas. | |
| Present Market |
| The stores have a bright vibrant quality to them and this in its self is eye catching to passers by. This franchise positions itself as an upmarket restaurant/coffee shop with an inviting friendly atmosphere. They target customers from all walks of life, including families as well as corporate customers. | |
| Staffing |
| A typical store will have a staff compliment consisting of the following:
Kitchen staff: 6
Bar staff: 2
Waiters: 6
Managers: 1 or 2
Please note that the staff compliment will vary from store to store.
Continuous staff training will be given at one of the training stores as and when required. Before new franchises open there will be a training period of 2 weeks and on site assistance will continue for approximately 1 month after opening. | |
| Premises |
| Sites will be in high foot traffic areas. The Franchisor will assist in negotiations with landlords in order to secure premium sites for franchisees. | |
| Assets |
| See Franchise Agreement. | |
| S.W.O.T. Analysis |
| S.W.O.T. Analysis
Strengths:- Three successful franchises operating. Pancake bar which is very popular. Strong Franchisor support offered to all franchisees. Unique concept.
Weaknesses: none identified.
Opportunities: Opportunities exist throughout South Africa.
Threats: Lack of premium sites available. | |
| Reason For Sale |
| Franchising around South Africa | |
| Conclusion |
| This selling price is R1 800 000 + vat as it is for a new franchise to be setup. | |