| History Background |
| How long has the business been established? | This franchise was first established in 2007 when it started to become clear that a nationwide energy crisis was inevitable. | |
| What is the background of this franchise ?? | After extensive research and experience into electricity supply in South Africa, through initiatives running parallel to Eskom's growth programs, it became clear that our energy providers were in serious trouble. Through this exposure it became quite clear that our energy providers had not adequately catered for the explosion of the middle class in South Africa. Of the 100 (A and B Income Group) Consumers asked, 94% initiated an interest in alternative energy sources. The founders of this franchise recognised the fact that alternate solutions were required and in 2007 launched this franchise. | |
| What Key Issues does this franchise focus on? | - Offering our Inverter and Generator range to a closed network of individuals within the network.
- Offering a fresh approach to the eminent market
- Educating our clients on how to avoid electricity short falls
- Creating off premises automatic relief mechanisms
- Dispelling the myth of pricy solutions offering high quality branded products at the cold face of the sale.
- Ensuring a product range that would continue sustainability of our planet. | |
| How many established franchisees are there? | There are currently 15 established franchisees with 8 more attending training in June. | |
| Present Market |
| How are the clients attracted to the business? | Clients will be attracted out of a need for alternate energy, competitive prices offered by this frnachise and the varied product range of over 42 products to choose from. These products consist of a range of generators; A multiple range of Inverters ( 400 va - 100 KVA); A full range of UPS ( Uninterrupted Power Supply) units; A range of Solar converter solutions | |
| What Advertising/Marketing is carried out? | The Franchisor will be using part of the monthly Management and marketing fee from Franchisees for the ongoing development of the brand nationally to cover ongoing commitment to the brand and the development of consumer awareness. | |
| Who will be the main clients? | Clientele will consist of mainly residential home owners, small businesses and corporates. | |
| Financial |
| What are the projections for a new setup ?? | Projected turnover has been set at +./- R220 000. There is a monthly marketing and management fee payable to the Franchisor of R3 135 per month. | |
| Staffing |
| What is the total staff complement? | To begin with owner run and managed, as and when the business grows additional staff can be employed. | |
| Assets |
| What is included upon purchasing this franchise? | Upon purchasing this franchise you will receive the following :- .
Franchise Territory License.
Powerex© debit order software program.
Momentum Success Program©
Franchise starter pack Vehicle branding allowance.
Dedicated Web Page on web site and email address
National Web Based exposure.
Special Promotional and demonstrational marketing equipment.
Full induction training,
Access to our full product range.
Ongoing training and support. | |
| S.W.O.T. Analysis |
| Strengths? | There is a nationwide requirement for additional energy sources. Ongoing training and support from Franchisor | |
| Weaknesses? | None perceived | |
| Opportunities? | To increase client base and become a household name. | |
| Threats? | Other suppliers of alternate energy sources. | |
| Reason For Sale |
| What is the reason for the sale? | New franchisees required around South Africa | |
| Conclusion |
| Why is this a good business? | Alternate energy sources are becoming more popular, especially with public awareness being created around it and Solar energy to help slow down global warming. | |
| What is the price plus stock and the net profit? | This franchise is priced at R85 000 + vat. There is also the option of purchasing a Platinum franchise, this is a full retail setup@ R450 000 excluding vat. | |
| Additional Investment Required? | Franchisees must also have 3 months operating capital, a small delivery vehicle and purchase stock - of which where are 3 purchasing options. | |