| History Background |
| What is this franchise all about? | This is a home-based business, specialising in photo books, displaying those timeless memories and binding corporate documents, for those special presentations. Franchisees receive all the equipment and training, necessary for the design, printing and binding of one-off custom books, that has eternal appeal. Franchisees will benefit from a professional head office, well experienced in the design, printing and binding field. This franchise is consistently attracting its clients to give repeat business. Whether it be an estate agent, offering yet another property for sale, or a mother, designing and printing another book for her family. This makes this franchise an ideal annuity business | |
| What makes this franchise unique? | This franchise has a professional image & because a franchisee sits face to face with a client & designs the book, as well as the quick turn around time, this creates a dynamic, successful business. 1. Part of a national franchise
2. The speed with which we can print & bind a book.
3. The flexibility of soft or hardcover books at different price levels.
4. The binding system technology has been brought in from America
5. You are supplied with a business printer, not just a normal home printing machine.
6. Using Apple Mac gives an advantage because of it's design capabilities | |
| What training is offered? | An intensive in-house training course for franchisees & managers. Other training courses are also available at various times during the year &will be run on an ongoing basis. Training courses will contain the following modules:- Product & technical knowledge
Administration and Financial Procedures
Equipment use and Maintenance
Sales and marketing Training
Job costing
Software for design and printing
Book binding techniques using our specialised equipment | |
| Present Market |
| Who is the target market & what will the themes be? | The target market are families, schools, companies or anyone who displays photographs or presents company information. Themes can consist of :- Celebrations, including weddings, birthdays etc; Kids & grandkids; Holidays; Family & friends; Corporate market; School; General; Sports; And much more, basically anything your client wants as a special memory book created from photos they provide you. | |
| What other services are on offer? | Calendars, postcards, birthday cards, soft cover books, scrap booking | |
| Financial |
| What are the monthly royalty fees? | There are no royalties payable, but franchisees are obligated to purchase all consumables and equipment from head office. Also part of the franchise agreement is to complete a monthly declaration wich gives an overview of sales and other information, which will assist head office with market research. | |
| Turnover clause? | It is required that a franchisee does a minimum average turnover over a period of time. This turnover and time period will appear in your franchise agreement and may be ammended on an annual basis. | |
| What are the projected turnover and net profit? | Projected turnover is at R21 083 and net profit at R12 329 per month | |
| What working capital will be required? | The business is not reliant on stock holding. With deposits from clients, this should be sufficient to start the business with minimal financing. We recommend that you have at least 2-3 months personal overheads in the bank. The business itself has no large overheads, except for telephones and transport costs for stock purchased from H/O which is delivered via courier. | |
| Premises |
| What premises are required? | This is a work from home business | |
| Assets |
| What assets are included in the purchase of this franchise? | Software for designing photo books; Apple Mac computer; Specialised binding machine; Stitching equipment; High Volume Business Printer; Scanner; Guilotine; Click Man for spiral binding; Business cards; Company stickers; Marketing brochures; Access to the company website; Software training; Equipment training; Business training; Operations & procedures manual; National support; Marking; Car Magnets; Electronic Letterhead; Company portfolio; Franchise fee; Start up stock; e-mail address; Airline transport for national training. | |
| S.W.O.T. Analysis |
| Strengths? | Simple to use software in the designing stage. Superior equipment, including Apple Mac computer.
A small operation which is easily managed through the franchise support systems. An entrepreneurial promoter who has commitment to the company. A proven concept. Products that are sought after | |
| Weaknesses? | Possible computer knowledge. A start-up venture which will depend to a large extent on the commitment of the promoter as well as the support of the franchisor | |
| Opportunities? | The addition of new products and services which will be offered by the franchisor from time to time
The option of hiring a rep to assist with marketing
The option of hiring a production assistant | |
| Threats? | Opposition coming into the market | |
| Reason For Sale |
| What is the reason for the sale? | There are currently 6 franchisees up and running and the Franchisor is now looking for additional franchisees throughout South Africa and Namibia | |
| Conclusion |
| Why is this a good business? | This is the perfect work from home business with minimal monthly expenses, good markups and easy to run business. Clients will be attracted via timeless, gift choice, memories, competitive price, quick turn around time | |
| What is the price plus stock and the net profit? | Priced at R115 000 with projected net profit at R12 329 per month. | |