| History Background |
| Introduction to this franchise? | This business was originally borne from a keen desire to assist the general public, including the local
industry, in solving their maintenance related problems. The company was originally started as a family concern. Franchisor has over 20 years experience in the maintenance field & is fully conversant with all aspects of waterproofing, roofing & all aspects inter-alia with maintenance of buildings. Over the years, they have acquired an extensive & comprehensive knowledge, of providing solutions for all types of waterproofing & maintenance related problems and are confident & qualified, to offer a professional solution for any maintenance related problem. | |
| Introduction continued? | They have successfully utilised & distributed their products & services, throughout the Republic of South Africa, as well as exporting to other African Countries. They have been exposed extensively with high-profile advertising in numerous Agricultural magazines, Newspapers, Yellow Pages etc. throughout South Africa. Have also appeared on Television with Isabelle Jones of Fairdeal, & professionally and successfully resolved an on-going waterproofing problem, which was unsuccessfully dealt with by the opposition. To date, this franchise has become the maintenance related company, specialising in waterproofing & painting, & has become a household name. A force to be reckoned with ! | |
| Present Market |
| What services does this franchise offer? | The entire spectrum of waterproofing, which includes Flat Roof Waterproofing, lateral & rising damp, waterproofing of Reservoirs & Earth dams. All aspects associated with redecorating & painting of buildings, which might be inter-related with waterproofing and/or rust. All aspects of roofing which includes new roof installation as well as refurbishment & restoration of roofs. The full spectrum of Swimming pool refurbishment as well as general repairs & maintenance of buildings. All of the above services are available at Industrial, Commercial, Domestic & Agricultural levels | |
| What Marketing is undertaken to attract clients? | The National Marketing Fund is managed by a Marketing Manager employed by the Franchisor. The Franchisor is responsible for all national and local marketing, including the necessary advertising campaigns. All other marketing and advertising, at store level, is undertaken by the individual Franchisee, with the assistance and support of the Franchisor's Marketing Division and is for the Franchisee's Account. The Franchisee will contribute to the marketing fund for the first year only. Contributions will be required, as and when National advertising takes place, and this is through
different media eg. radio | |
| Financial |
| What Royalties are payable? | A monthly management fee of 5% on net turnover is payable. Monthly marketing fee of 2.5% on net turnover is also payable. Marketing fee is also a contribution towards H/O Administration & is for the 1st year only. It must be noted, that in the 24 month Cash Flow Projection, there is provision included for repayments for a loan via Khula of R180 000. This Cash Flow Projection, also includes staff compliment of 9 - 12 employees, for the first 4 months & thereafter, from the 4th month, 12 - 18 employees, with an extra vehicle. Cash Flow Projection has been calculated from exististing franchisees performance | |
| Staffing |
| What is the total staff complement? | Essentialy the business will commence with a staff compliment of between 6 - 9 employees. This will
increase to 12 - 18 after a few months | |
| How involved is the Owner in running the business? | The owner is to be fully involved in the running of this franchise - it is a proven fact that owner managed businesses are more successful | |
| Premises |
| What are the premisis requirements? | The Franchisee is expected to operate his outlet from 7:30 a.m. to 4:30 p.m. on a 5-day per week basis. The Franchisee must be customer driven, making the outlet easily accessible to all customers, including staff, during office hours. Essentially, the Franchisee will commence his outlet with one vehicle and a staff contingency of between 6 - 9 people. This Franchise can be operated successfully from home | |
| Assets |
| What is the procedure and setup of franchise fees / equipment etc.? | The initial upfront franchise cost of R186,420.00 (including VAT) for a Franchise is payable in full
on the date of the signing of the Franchise Agreement. Upon the opening of the Franchise outlet, the amount of R193,580.00 (including VAT) is payable for Plant & Equipment, Products and Office Equipment. Full detailed breakdown is on file | |
| What support and training is offered? | The Owner of the Franchise and office assistant, will spend a minimum of two to three weeks at H/O, learning all the aspects of the business, to develop a hands-on approach. Thereafter, the Franchisees and their staff will be trained at their premises and at specific sites. Training will incorporate all the areas and aspects of running the business, including the setting up of the business, visiting clients and sites, assistance with employing staff, setting up of all staff requirements. Thereafter, on site training will be available for staff members, at head office, when required. Ongoing support through regular visits and daily telephonic communication will be implemented. | |
| S.W.O.T. Analysis |
| Strengths? | This is a well established Franchise. There is strong and professional backing from the Franchisor. This franchise can be operated from home, keeping expenses down. Due to the fact that the products are manufactured by the Franchisor, there is a large reduction in costs. | |
| Weaknesses? | None | |
| Opportunities? | Numerous opportunities available through our unique Marketing Strategy. Opportunities also exist through the Companies Client Base | |
| Threats? | None | |
| Reason For Sale |
| What is the reason for the sale? | The Franchisor is looking to build the Brand through additional franchisees around South Africa | |
| Conclusion |
| Why is this a good business? | 14 Established franchises around the country - strong backup and support offered by the Franchisor. The systems and solutions offered are exclusive to the Franchise Brand and offer Guarentees. All of the companies products are enviro friendly, meet European Standards and are manufactured from the highest grade of raw materials. | |
| What is the price plus stock and the net profit? | Setup cost is R380 000 (incl. vat). The initial franchise fee of R 186 420 (including VAT) is payable in full on the date of the signing of the Franchise Agreement and is not refundable. Upon the opening of the Franchise outlet, the amount of R193 580 (including VAT) is payable for Plant & Equipment, Products and Office Equipment | |