Boutique Hotel & Conference Centre
REF: 12900037
BROKER   Paul Fyfe
email 083 326 0683
South Africa Gauteng Johannesburg East Rand
Price: R 29,500,000 Stock: R 200,000 Total Price: R 29,700,000
Total Assets: R 22,250,000 Monthly Turnover:
R
490,000
Net Profit: R 385,750

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History Background
Fully describe the business's activities?This is 4 star graded 24 bed, all en-suite boutique and conference centre situated on the East Rand. Has been graded a 4 star and boasts a superb restaurant with seating for 100 inside and 32 outside. The hotel has a magnificent bar area leading on to the patio with braai facilities.
How long has the business been established?The owner purchased the property which was fully converted into a boutique hotel one year ago.
How long has the owner had the business?The current owner has had the business for over a year.
What steps are in place to solve "load shedding" problems?Generator with AMF (Auto Computer)
What is the average KW usage?80KW
Present Market
How does the business operate on a daily basis?The hotel operates on a 24 hour basis with the kitchen open 16 hours of the day.
How are the clients attracted to the business?Situated close to a main road with major signage, banner, internet and a marketing program to attract clients.
What competition exists?Normal competition in the area of O R Tambo but none in such surroundings without noise pollution from aircraft.
What are the seasonal trends?December, January and April are the quieter months by about 25%.
Financial
Is the business VAT Registered?It is Vat registered
What VAT documentation is on file.?As required
Are there up-to-date Management Accounts available?Available only to serious and approved buyers.
What Balance Sheet and Income Statements are available?As required.
What percentage of of the business is cash/credit?90% of the transactions are internet transfers and credit card.
What is the age analyse of the debtors book?Excellent.
How could the profitability of the business be improved?Build on existing customer base and normal cycle of time in the market.
Staffing
What is the total staff complement?The staff comprises 10 cleaners, 4 receptionists, one hotel manager, and bar and restaurant staff.
Give a breakdown of staff/functions/length of service?One year.
Do any receive special perks or incentives?There is a bonus structure in place.
Are they on contract?The staff are on contract
Do any have management potential?Yes, there is management potential
How involved is the Owner in running the business?The manager has other business interests and manages the hotel on a part time basis.
Premises
When does the current lease end?The property and land is owned by the seller.
What are the trading hours?24 hours a day in the hotel and 16 hours of the day in the restaurant.
What is the square meterage of the business?The improvements are 2500m² and the land is 6500m² in extent and owned by the seller.
Do you require a licence?Yes a liquor license is required.
Assets
Is a full asset list on file?Yes, and as it is large it will be made available to serious buyers only.
Are any items not included in the sale?Certain paintings may be excluded.
What is their overall condition?The assets are new
How have they been valued. ?At cost
Which assets are on lease/HP and with whom?None at all
Are they presently insured?Yes, the assets are insured
S.W.O.T. Analysis
Strengths?Ideal location near O R Tambo, Tourism industry, 2010 Soccer world cup etc,
Reason For Sale
What is the reason for the sale?The owner cannot dedicate time to successfully manage all his businesses and wishes to scale down his operations.
Conclusion
What is the price plus stock and the net profit?The hotel is graded 4 star. Price is R29,5m plus stock of R200,000
SIMILAR OPPORTUNITIES


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BROKER   Paul Fyfe
Aldes Masters
email 083 326 0683
paul@aldesmasters.co.za

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